Teaches children from birth that they are in charge of their own body and that it is ok for them to say no to people touching them...

IMIS teaches parents to interpret an infant's body language in regards to massage.

We recommend that when they interpret a ‘no cue' from the infant to respond appropriately by either not continuing or not beginning the massage. By respecting the child's rejection of touch, parents are teaching their infant that he/she deserves respect when it comes to making decisions about who touches their body and that it is ok to say no if you don't want to be touched.